Case study

Project Strong

We launched Ostelin’s purpose-led mission to celebrate and empower the strength of all women, from the inside out.


To generate awareness about Project Strong, Dentsu Creative Public Relations developed a communications strategy focused on building conversations around women’s empowerment and audience talkability.

To launch the brand’s new purpose, we hosted an event and panel discussion with leading women’s lifestyle title, Mamamia.

The panel included range of industry-leading guest speakers to discuss key considerations around women’s empowerment.

This was followed by a robust communications programme across earned media, paid partnerships, owned media and influencers.

Our expansive influencer programme was key in achieving the key objectives of building awareness and facilitating conversations with a suite of talent across micro, mid and macro tiers sharing their own stories of strength to engage audiences on an emotional level.



  • 25 x influencers engaged
  • 2 x leading media partnerships
  • 8.7M+ reach across media and socials
  • 10 x unique pieces of owned content.