Case study

NWRIC: Driving Australia’s resource recovery sector

The National Waste and Recycling Industry Council (NWRIC) is a not-for-profit industry association funded by seven major waste and recycling businesses from across Australia, including Veolia, Cleanaway, JJ Richards, Sims Metal Recycling, Remondis, Solo Resource Management.


Dentsu Creative Public Relations has been working with NWRIC since early 2020 and has delivered a stakeholder engagement project to review NWRIC’s role in the crowded waste and resource recovery representative space. This involved in-depth interviews with NWRIC members, government and industry and community representatives.

Dentsu Creative Public Relations also works closely with the CEO and Board to deliver a comprehensive policy review and communications program that includes a weekly newsletter to stakeholders, articles for industry publications and media relations activities.


NWRIC is widely sought after for commentary in the media on issues of waste and resource recovery. Over a six month period followers on LinkedIn have increased 26%  with a 14% increase in Twitter followers.