Case study

Product Stewardship Centre of Excellence: Activating Successful Stewardship

Product stewardship requires producers and retailers to better manage the impacts of products and material streams through their life cycle.

The Product Stewardship Centre of Excellence was established in December 2020 by a consortium of UTS Institute for Sustainable Futures, the Australian Industry Group and Dentsu Creative Public Relations in partnership with the Australian Government through the Department of Agriculture, Water and the Environment.


The Centre holds the required knowledge and expertise in product stewardship scheme design and implementation, education, training, research, policy, community engagement, supply chains, logistics, government liaison and business engagement.

Dentsu Creative Public Relations Chief PR Officer Tim Powell sits on the Centre of Excellence management committee and Dentsu Creative Public Relations provides a range of paid and pro-bono communication services to the Centre.

DCPR has created a brand identity, website, prospectus and steady drum beat of publications and stakeholder engagement on behalf of the Centre.


From a standing start in December 2020, the Centre now has an identity and a profile among key Government, NGO, research and corporate stakeholders. More than 450 businesses and individuals regularly engage with our content each month and the Centre is called on to offer expert policy advice and knowledge across a range of topics and jurisdictions.