Case study

Bringing joy to the T2 festive campaign

As the holiday season approaches, there’s nothing quite like the feeling of coming together with loved ones to celebrate. And, at dentsu, we understand the importance of this special time of year. That’s why we we’re committed to creating a truly distinctive and ownable creative campaign for T2 that captured the real and authentic moments of togetherness that make the holiday season so special.


Our goal was to not only showcase T2 as the ultimate gifting destination, but to also drive conversion of their festive range and create a clear and consistent experience for their customers across all touchpoints.

We wanted to inspire and delight; from the moment you first encounter the brand. We believe that the holiday season is about more than just giving and receiving gifts. It’s about making meaningful connections, sharing special moments, and creating memories that will last a lifetime.



  • 2.39 % Engagement rate 
  • 1.5x more views 
  • 4 x the number of likes 
  • 5 x the number of comments 
  • Nearly 5 x more engagement
  • One reel receiving 116k views, surpassing T2’s top performing reel featuring Abbie Chatfield.