SERVICES

RECONCILIATION ACTION PLANS

Our First Nations capability is delivered via social change agency Cox Inall Ridgeway. Cox Inall Ridgeway is majority owned by its Aboriginal and Torres Strait Islander staff in partnership with Dentsu Creative. Find out more about Cox Inall Ridgeway here or contact general manager Yatu Widders-Hunt or Chairman Tim Powell.

CS-ADAM-GOODES — Department of Health: COVID-19 Vaccination Campaign
As COVID-19 evolved into a global pandemic, it became clear that mass vaccination was a key public health tool to ‘flatten the curve’ and protect the community.
February 14, 2023/by David Bowie

CS-EQUIFAX — Equifax: becoming a leading voice in the financial sector
Equifax empowers people to live their financial best. With this strong drive, the company wanted to increase its share of voice and reach as many Australians as possible.
February 14, 2023/by David Bowie

CS-Taronga- — Taronga Ventures & Real Tech Investment Fund: A Digital Revolution in every aspect of Real Estate
Taronga Ventures invests in emerging innovation, technology and business models shaping the future of the built environment.
August 3, 2021/by David Bowie

CASE-STUDY-RRC — Rockynats – Promoting passion for cars
Every year, Rockhampton Regional Council alongside Advance Rockhampton play hosts to Queensland’s largest car and bike festival – Rare Spares Rockynats. Dentsu was selected three months before the event to revamp their Communications strategy.
July 11, 2024/by David Bowie

CS-DDs — Dairy Australia: Dairy Destinations
Have Australians re-appraise the value of dairy by highlighting award winning dairy products and their source of origin, encouraging Australians to explore the sights and tastes of Australia’s dairy industry.
February 14, 2023/by David Bowie

CS-POWERCOR — Citipower Powercor: Integrated communications support
CitiPower, Powercor and United Energy provide power to 66% of Victorian households. Their Corporate Affairs team recognised that much of their PR activity was of a reactive nature, given the issues-rich environment.
February 14, 2023/by David Bowie

CS-Greenlife — Greenlife Industry Australia: Plant Pals – a greenlife community
During COVID-19 the demand for greenlife increased, creating a number of opportunities and challenges for Australia’s nursery industry.
August 3, 2021/by David Bowie

CASE-STUDY-FI-bowel-cancer-australia — Bowel Cancer Australia: Give a s#!t! about your bowel
Bowel cancer is the second deadliest cancer killer in Australia, with more than 100 Australians dying from the disease every week
July 21, 2021/by David Bowie

CASE-STUDY-FI-farmbot — Farmbot: Cutting edge on-farm AgTech
Farmbot is a remote water monitoring start-up that is growing exponentially.
July 21, 2021/by David Bowie

CS-AWARE-SUPER — Aware Super: Corporate Communications
Previously known as First State Super, Aware Super is now one of Australia’s largest funds and continuing to grow. Aware Super’s members work in roles that breathe life into their communities, essential workers on the frontline as teachers, nurses, doctors, police etc.
February 14, 2023/by David Bowie

CS-MONEY-TREE — Greening Australia – The Money Tree
Drive a new conversation about conservation, flipping the economic versus environmental debate.
February 27, 2023/by David Bowie

CS-MERRICKS — Hydrogen Energy Supply Chain: Creating the Fuel of the Future
The Hydrogen Energy Supply Chain (HESC) is a pilot project to create a hydrogen supply chain between Victoria’s Latrobe Valley, the Port of Hastings and Kobe, Japan.
August 3, 2021/by David Bowie

CS-MLA-C30 — MLA CN30: Red meat’s carbon neutral target
In 2017, the Australian red meat and livestock industry set itself the ambitious target to be Carbon Neutral by 2030 (CN30).
August 3, 2021/by David Bowie

CS-VIACOMM — ViacomCBS Australia & New Zealand – Reconciliation Action Plan
In 2021, CIR was engaged by ViacomCBS ANZ (Network Ten) to provide advice in relation to implementing, delivering, and evaluating its inaugural Reflect Reconciliation Action Plan (RAP).
February 27, 2023/by David Bowie

CASE-STUDY-BPme — BPme – Driving demand for fuel payment app
BP was launching their new app, a revolutionary service that allowed customers to pay for fuel from their cars, without the need to go to checkout.
July 11, 2024/by David Bowie

CASE-STUDY-FI-e-safety — eSafety Awareness
Equipping influential stakeholders with resources to empower them to change online behaviour
July 7, 2021/by David Bowie

CS-SARA-LEE — Sara Lee – 50 Year Anniversary
Driving awareness and brand advocacy for Sara Lee, in particular around 50 years in the Australian market.
February 24, 2023/by David Bowie

CS-SKYSCANNER — Skyscanner: transforming data into stories
Skyscanner has always been a travel company that puts its customers first. When Australians were ready to get back travelling, the company was ready to support this new moment.
February 14, 2023/by David Bowie

CS-WARNER-BROS — Warner Bros. Consumer Products Influencer Engagement Program
Using popular social personalities to share WBCP retail collaborations.
February 24, 2023/by David Bowie

CS-NWRIC — NWRIC: Driving Australia’s resource recovery sector
The National Waste and Recycling Industry Council (NWRIC) is a not-for-profit industry association funded by seven major waste and recycling businesses from across Australia.
August 3, 2021/by David Bowie

CASE-STUDY-FI-the-perfect-candidate — Australian Futures Project: The Perfect Candidate
Shifting a nationwide conversation from short-term topics to long-term investment.
July 21, 2021/by David Bowie

CASE-STUDY-FI-MLA — Meat & Livestock Australia: Fostering prosperity
Dentsu Creative Public Relations has been working with MLA since 2015 to increase awareness amongst Australian red meat producers.
July 7, 2021/by David Bowie

CS-RES-SAFETY — Responding to Gang Violence at a Public Event
For the Sydney Royal Easter Show, maintaining its reputation as a safe, value-for-money family event is paramount. When gang violence visited the Show in 2022, the Dentsu Creative Public Relations team was ready to swing into action.
February 28, 2023/by David Bowie

CS-TAKE-A-STEP- — Headspace – Suicide Prevention Campaign
headspace approached Cox Inall Ridgeway in November 2019 to support the pre-campaign research, concept testing and advice in the designed and development of the campaign (including undertaking a literature review), we were also contracted to work on the post campaign evaluation.
February 27, 2023/by David Bowie

Nature’s Own: Nature Week 2022

We revealed the country’s behavioural and cognitive disconnect when it came to sustainability habits and attitudes, leveraging this opportunity to establish Nature’s Own’s eco-brand purpose.

February 14, 2023/by David Bowie

CS-HEAL-OUR-WAY — Heal Our Way – NSW Health
In 2021 NSW Ministry of Health contract Cox Inall Ridgeway (CIR) to lead the NSW Suicide Prevention Fund 2020-2024 Statewide Community Response Packages for Aboriginal People.
February 27, 2023/by David Bowie

CASE-STUDY-FI-RAS — RAS of NSW: The Show goes on
For 25 years, the Dentsu Creative Public Relations team has managed the media and PR strategy for the Sydney Royal Easter Show (the Show), one of Australia’s biggest annual events.
July 21, 2021/by David Bowie

CS-DFR — Defence Force Recruiting: Public Affairs Services
Defence Force Recruiting (DFR) has a proud history of recruiting the right people, in the right numbers, at the right time.
February 14, 2023/by David Bowie

CS-PRJ-STRONG — Project Strong
We launched Ostelin's purpose-led mission to celebrate and empower the strength of all women, from the inside out.
February 14, 2023/by David Bowie

CASE-STUDY-JLR-2 — JLR – Owing the Luxury Space
Jaguar Land Rover had an established relationship with auto-focused media. They wanted to become more known as a lifestyle brand and tasked Dentsu PR team with this ask.
July 11, 2024/by David Bowie

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We acknowledge the Traditional Custodians of the land on which we work and live, and recognise their continuing connection to land, water and community. We also pay our respects to Elders past, present and emerging.